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- How does house construction work?
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- 85% more likely to have searched the internet for information on power tools in the last 6 months
- 221% more likely to have spent $500 or more on bed & bath products in th last 6 months
- 106% more likely to have spent $2,500+ remodeling a bathroom in their house in the last 12 months
- 262% more likely to have spent $2,500+ adding a deck or patio onto their house in the last 12 months
- 259% more likely to have performed a major landscaping project in their own yard in the last 12 months
Source: Nielsen @Plan, ComScore Plan Metrix 2006-7