In-depth instructions and advice are provided for topics like understanding the basics of wine, how to decorate a cake or cook lobster. Users will find inspiration through thousands of professionally-tested and approved recipes searchable by ingredient, title or keyword. The HowStuffWorks.com food and recipes channel also satisfies curiosity on topics like:

  • How Krispy Kreme works?
  • Why do onions make you cry?
  • How do they make Fortune Cookies?
So whether they consider themselves a foodie, new to the cooking world or an everyday cook looking for a quick and healthy meal, users will find the answers they need when they need it.

  • 64% more likely to have a wine collection
  • 254% more likely to have spent $50-$99 on baking mixes/frosting in the past 6 months
  • 142% more likely to have spent $500+ on gourmet cooking equipment in the last 6 months
  • 1950% more likely to have spent more than $500 on bottled water in the last 30 days
Source: Nielsen @Plan, ComScore Plan Metrix 2006-7