Trust is earned. And HowStuffWorks.com has earned the trust of its users with consistent reliability and high-quality content that gets to the heart of the matter fast. Add in the exclusive content from leading sources of consumer reviews and ratings, such as Consumer Guide^®, and it’s easy to understand why HowStuffWorks.com is the ultimate resource for users who know the Internet – as well as for those who simply need to know.

Within this community, brands enjoy a unique contextual relevance – and the attention of one of the most valued audiences anywhere.

HowStuffWorks.com’s users are:

AFFLUENT: 60% have an HHI of 60K+; 48% have an HHI of 75K+; 30% are 100K+
SMART AND SUCCESSFUL: 51.3% are college graduates or higher
LOYAL: 94% have shopped online in the last 6 months

• Page Views: 80,161,029
• Uniques: 15,364,287
• Avg. Min per Visitor: 12.02
• Page Views per Visitor: 4.21
  (source: Comscore, October 2007)